Terms of Service

These Terms of Service (“Terms”) form a binding agreement between you and AutoPilot (“AutoPilot”, “we”, “us” or “our”) and govern your access to and use of the AutoPilot platform, websites, applications, application programming interfaces and related services (together, the “Services”).

By creating an account, accessing the Services or clicking to accept these Terms, you agree to be bound by them. If you do not agree, you may not use the Services. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity, in which case “you” refers to that entity.

Our Privacy Policy describes how we handle personal information and is incorporated into these Terms by reference, as are our Refund Policy and Money-Back Guarantee. Where you and AutoPilot have signed a separate written agreement covering the Services, that agreement prevails over these Terms to the extent of any conflict.

The following capitalised terms have the meanings given below.

• “Account” means the registered account through which you access the Services.
• “Customer Content” means the websites, text, images, brand materials, instructions, data and other material you submit to or connect with the Services.
• “Output” means content generated by the Services for you, including articles, images, social posts, metadata and strategy documents.
• “Connected Platform” means a third-party service you authorise AutoPilot to access, such as a content management system, social network or analytics provider.
• “Documentation” means the user guides and technical materials we make available for the Services.
• “Subscription Term” means the period for which you have paid to access the Services, together with any renewal periods.
• “Usage Allowance” means the limits applicable to your plan, such as the number of connected websites or the volume of content generated per billing period.
• “Confidential Information” has the meaning given in section 15.

AutoPilot is a software-as-a-service platform that analyses a customer’s website and business, researches search demand and competitor coverage, produces content strategies, generates written articles and accompanying visual assets, adapts material for social media, schedules and publishes content to Connected Platforms, and reports on performance.

We may modify, enhance, replace or discontinue features of the Services from time to time. We will not materially reduce the core functionality of a paid subscription during its Subscription Term without giving you reasonable notice and, where the reduction is material and adverse, the option to terminate and receive a pro-rata refund of prepaid fees for the unused portion.

Certain features depend on third parties — content management systems, social networks, artificial-intelligence model providers and analytics sources. Availability of those features depends on the continued availability and terms of those third parties, which are outside our control.

To use the Services you must create an Account and provide accurate, current and complete information. You must be at least 18 years old and capable of forming a binding contract. The Services are intended for business use and are not offered to consumers for personal, family or household purposes.

You are responsible for safeguarding your credentials and for all activity that occurs under your Account, whether or not authorised by you. You must use a strong, unique password, must not share credentials, and must notify us immediately if you become aware of unauthorised access or any other breach of security.

If your Account includes multiple users, you are responsible for ensuring each user complies with these Terms, and you remain liable for their acts and omissions as if they were your own. You are responsible for managing user permissions and for removing access when a user should no longer have it.

We may refuse registration, or close an Account, where we reasonably believe the information provided is false, where the Account is used to circumvent a prior suspension, or where we are prohibited from providing the Services to you under applicable law.

5.1 Plans and billing

The Services are offered on subscription plans, each with a defined Usage Allowance. Fees, allowances and billing frequency are those presented at the time of purchase or set out in an order form.

Unless stated otherwise, subscriptions are billed in advance on a recurring basis and renew automatically for successive periods of the same length. Fees are payable in the currency shown at checkout and are non-refundable except as expressly provided in these Terms, in our Refund Policy or as required by law.

5.2 Automatic renewal and cancellation

Your subscription renews automatically at the end of each billing period at the then-current rate unless you cancel before the renewal date. You may cancel at any time from your Account settings; cancellation takes effect at the end of the current billing period, and you retain access until then. We do not provide partial refunds for unused time in a period except where our Refund Policy or applicable law requires it.

5.3 Price changes

We may change our prices. Any increase will take effect at the start of your next billing period and we will give you at least 30 days’ notice by email. If you do not accept the new price, you may cancel before it takes effect.

5.4 Taxes

Fees are exclusive of taxes unless stated otherwise. You are responsible for all sales, use, value-added, goods and services and similar taxes arising from your purchase, other than taxes based on our net income. Where we are required to collect such taxes, they will be added to your invoice. If you are exempt, you must provide valid documentation before the charge is raised.

5.5 Failed payment and suspension

If a payment fails, we may retry it and will notify you. If payment remains outstanding, we may suspend access to the Services after reasonable notice. We may charge interest on overdue amounts at the lower of 1.5% per month or the maximum permitted by law, together with reasonable costs of collection.

5.6 Usage limits

If you exceed your Usage Allowance, we may notify you, throttle further usage until the next period, or offer an upgrade. We will not charge overage fees without your prior agreement.

We may offer free trials or promotional pricing. Unless stated otherwise, a trial converts to a paid subscription at the end of the trial period unless cancelled beforehand, and promotional pricing applies only for the stated period, after which standard pricing applies. We may modify or withdraw trials and promotions at any time, and may limit eligibility to prevent abuse. Output generated during a trial remains subject to these Terms.

7.1 Your content

As between you and AutoPilot, you retain all right, title and interest in Customer Content. We claim no ownership of it.

You grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, process, transmit, display and adapt Customer Content solely to the extent necessary to provide, secure and support the Services for you. This licence ends when the relevant Customer Content is deleted, except for copies retained in backups until they expire in the ordinary course, and where retention is required by law.

7.2 Generated output

As between you and AutoPilot, and subject to your payment of applicable fees, you own the Output and may use, modify and publish it, including for commercial purposes.

You acknowledge that Output is produced by artificial-intelligence systems and that similar or identical Output may be generated for other customers from similar inputs. We therefore make no representation that Output is unique, and you should not assume that Output is eligible for copyright protection in every jurisdiction; the legal status of AI-generated material varies and continues to develop.

7.3 Review before publication

Output may contain factual inaccuracies, outdated information, or statements requiring verification or disclosure. You are solely responsible for reviewing Output before publishing it, for ensuring it is accurate, lawful and not misleading, for confirming it does not infringe third-party rights, and for making any disclosure required in your industry or jurisdiction — including any obligation to disclose that content was generated with artificial intelligence. Output is not legal, financial, medical, tax or other professional advice.

7.4 Your responsibilities for Customer Content

You represent and warrant that you own or have all necessary rights to Customer Content, that its submission and processing under these Terms does not violate any law or third-party right, and that you have provided any notices and obtained any consents required for personal information contained within it.

You must not use the Services to:

• Violate any applicable law or regulation, or infringe the intellectual property, privacy, publicity or other rights of any person.
• Generate or distribute content that is unlawful, defamatory, harassing, hateful, or that promotes violence or discrimination against individuals or groups.
• Create deceptive content, including material misrepresenting its origin, impersonating a real person or organisation, or presenting fabricated facts, endorsements, reviews or credentials as genuine.
• Produce content designed to manipulate search or answer engines through deception, including cloaking, scraped or spun content published at scale, or link schemes that breach a platform’s guidelines.
• Generate sexually explicit material, content depicting minors inappropriately, or content that facilitates self-harm or illegal activity.
• Attempt to reverse engineer, decompile or derive the source code or underlying models of the Services, except to the extent this restriction is prohibited by law.
• Circumvent Usage Allowances, access controls, rate limits or security measures, or use automated means to access the Services other than through documented interfaces.
• Resell, sublicense or provide the Services to third parties except as expressly permitted by your plan.
• Introduce malware, interfere with the integrity or performance of the Services, or attempt to gain unauthorised access to any system or data.
• Use the Services to build a competing product or to benchmark them for a competitor without our written consent.

We may investigate suspected violations and may suspend or terminate access where we reasonably believe a violation has occurred. Where practicable and lawful, we will notify you and give you an opportunity to remedy the issue before taking action. We may also remove or disable access to content that breaches this section.

We may make features available on a beta, preview, early-access or evaluation basis. Such features are identified as such and are provided for the purpose of evaluation and feedback.

Beta features are provided “as is”, are excluded from any service level commitment, may be changed or withdrawn at any time without notice, and may contain defects. Any warranty, indemnity or support obligation that otherwise applies to the Services does not apply to beta features. You should not rely on a beta feature for production workloads or business-critical activity.

Where we provide an application programming interface, your use of it is subject to these Terms and to the Documentation, including any authentication requirements and rate limits.

You must not exceed published rate limits, must cache responses where the Documentation asks you to, must not use the API to replicate the Services for third parties, and must keep API credentials confidential. We may modify or deprecate API endpoints, and where a change is breaking we will give reasonable notice and, where practicable, a migration period. We may suspend API access where usage threatens the stability of the Services.

The Services can connect to Connected Platforms at your direction. By authorising a connection, you permit AutoPilot to access and exchange information with that platform to perform the actions you request, such as publishing content or retrieving performance data.

Your use of a Connected Platform is governed by that platform’s own terms, and you are responsible for complying with them — including any rules concerning automated posting, disclosure of AI-generated material, or content standards. We are not responsible for the acts, omissions, availability or policies of Connected Platforms, and we may suspend or remove an integration where a platform’s terms or technical changes require it.

The Services, including all software, models, interfaces, designs, text, Documentation and trademarks (excluding Customer Content and Output), are owned by AutoPilot or its licensors and are protected by intellectual property laws. Except for the limited rights expressly granted in these Terms, no rights are transferred to you.

Subject to these Terms and your payment of fees, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Services for your internal business purposes during the Subscription Term.

If you provide feedback, suggestions or ideas about the Services, you grant us a perpetual, irrevocable, royalty-free licence to use them without restriction or obligation to you. You are not required to provide feedback.

We respect intellectual property rights and expect users of the Services to do the same. If you believe material accessible through the Services infringes your copyright, send us a notice through the contact form containing: identification of the copyrighted work; identification of the material claimed to be infringing and its location; your contact details; a statement that you have a good-faith belief the use is not authorised by the rights holder, its agent or the law; a statement that the information in the notice is accurate; and a statement, under penalty of perjury where applicable, that you are authorised to act on behalf of the rights holder.

We will investigate valid notices and may remove or disable access to the material concerned. Where a user believes material was removed in error, they may submit a counter-notice. We may terminate the accounts of users who repeatedly infringe.

We aim to keep the Services available and reliable, but we do not guarantee uninterrupted availability. The Services may be unavailable during planned maintenance, for which we will give advance notice where practicable, and may be affected by emergency maintenance, third-party outages or events beyond our reasonable control.

Support is provided through the channels described for your plan, during our normal business hours. Where a written service level agreement applies to your subscription, its commitments and remedies govern availability and support in place of this section, and any service credits described there are your sole and exclusive remedy for a failure to meet the stated availability target.

14.1 Onboarding and professional services

We may agree to provide onboarding, configuration, migration or training services. Unless a separate statement of work says otherwise, such services are provided on a reasonable-efforts basis, are scoped to the activities described at the time of engagement, and do not transfer ownership of any pre-existing materials or methodology we use to deliver them. Deliverables produced specifically for you as part of those services are treated as Output.

14.2 Your cooperation

Delivery of the Services depends on you providing timely access to the websites, accounts and information reasonably required, and on the accuracy of what you provide. We are not responsible for delays or deficiencies caused by incomplete or inaccurate information, by a Connected Platform withdrawing access, or by your failure to perform a dependency we have identified to you.

“Confidential Information” means information disclosed by one party to the other that is marked confidential or that a reasonable person would understand to be confidential from its nature or the circumstances of disclosure. The receiving party will use such information only to perform under these Terms, will protect it with at least reasonable care, and will not disclose it except to personnel and advisers who need to know it and who are bound by comparable obligations.

These obligations do not apply to information that is or becomes public without breach, was known to the recipient without obligation before disclosure, is independently developed without use of the Confidential Information, or is lawfully received from a third party without restriction. A party may disclose Confidential Information where compelled by law, provided it gives prompt notice where permitted and cooperates in seeking protective treatment. These obligations continue for three years after disclosure, and indefinitely for trade secrets.

Each party will comply with the data protection laws applicable to it. Our handling of personal information is described in the Privacy Policy. Where we process personal information contained in Customer Content, we do so as a processor on your documented instructions, and the data processing terms forming part of our agreement with you govern that processing.

You are responsible for establishing a lawful basis for the personal information you place into the Services, for providing any required notices to individuals, and for responding to their requests. We will provide reasonable assistance in responding to such requests, taking into account the nature of the processing and the information available to us.

EXCEPT AS EXPRESSLY STATED IN THESE TERMS, THE SERVICES AND ALL OUTPUT ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, ACCURACY AND NON-INFRINGEMENT.

Without limiting the foregoing, we do not warrant that the Services will be uninterrupted, secure or error-free; that Output will be accurate, complete, original or fit for your purpose; or that use of the Services will produce any particular business result. Search engine rankings, answer engine citations, traffic, engagement and conversions depend on many factors outside our control — including the policies and algorithms of third parties — and we make no representation as to any specific outcome.

Some jurisdictions do not allow the exclusion of certain warranties. In those jurisdictions the exclusions above apply only to the extent permitted by law, and you may have additional rights that these Terms cannot limit.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES, WHETHER IN CONTRACT, TORT OR OTHERWISE, AND WHETHER OR NOT THE PARTY WAS ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, EACH PARTY’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES WILL NOT EXCEED THE AMOUNTS PAID OR PAYABLE BY YOU TO AUTOPILOT IN THE TWELVE MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded or limited. These limitations apply even if a limited remedy fails of its essential purpose, and reflect an agreed allocation of risk that forms part of the basis of the bargain between the parties.

You will defend, indemnify and hold harmless AutoPilot and its officers, employees and agents from and against any third-party claim, and any resulting losses, damages, liabilities, costs and reasonable legal fees, arising out of or relating to: (a) Customer Content; (b) your publication or use of Output; (c) your breach of these Terms or of any applicable law; or (d) your violation of the rights of a third party.

We will promptly notify you of any claim, give you control of the defence and settlement (provided that no settlement imposing a non-monetary obligation on us may be entered without our consent), and provide reasonable cooperation at your expense.

You must comply with all applicable export control and economic sanctions laws. You represent that you are not located in, ordinarily resident in, or organised under the laws of a country or territory subject to comprehensive sanctions, and that you are not identified on any restricted-party list maintained by a competent authority.

You must not permit access to the Services by any person subject to such restrictions, and must not use the Services for any purpose prohibited by those laws. We may suspend or terminate access where we reasonably believe continued provision would breach these requirements.

These Terms take effect when you first access the Services and continue until your Account is terminated. You may terminate at any time by cancelling your subscription and closing your Account.

We may suspend or terminate your access immediately if you materially breach these Terms and, where the breach is capable of remedy, fail to remedy it within a reasonable period after notice; if required by law; if your use poses a security risk or may harm us, other users or third parties; or if your Account is more than 30 days overdue.

On termination, your right to access the Services ceases. You may export Customer Content and Output before termination and, on request made within 30 days afterwards, we will provide a reasonable means of export where technically feasible. Thereafter we may delete your data in accordance with our Privacy Policy. Content already published to your own website or Connected Platforms is unaffected and remains yours.

Sections concerning definitions, ownership, confidentiality, data protection, disclaimers, liability, indemnity, export controls and general provisions survive termination, together with any provision that by its nature should survive.

We may modify these Terms from time to time. If a change is material, we will give at least 30 days’ notice by email or in-product notice before it takes effect. Changes apply prospectively. Your continued use of the Services after the effective date constitutes acceptance; if you do not accept, you must stop using the Services and may cancel, in which case we will refund the unused portion of any prepaid fees for the current period.

23.1 Governing law and disputes

These Terms are governed by the laws of the jurisdiction in which AutoPilot is established, without regard to conflict-of-law rules, and the courts of that jurisdiction have exclusive jurisdiction over disputes, except that either party may seek injunctive relief in any competent court to protect its intellectual property or Confidential Information. If you are a consumer resident in a jurisdiction whose law grants you the protection of mandatory local rules, nothing here deprives you of that protection.

23.2 Informal resolution

Before commencing formal proceedings, each party agrees to attempt in good faith to resolve any dispute by contacting the other and allowing 30 days for discussion. Most concerns can be resolved this way.

23.3 Force majeure

Neither party is liable for failure or delay in performance caused by events beyond its reasonable control, including natural disasters, war, terrorism, civil unrest, labour disputes, governmental action, internet or utility failures, or failures of third-party providers. Payment obligations are not excused by this section.

23.4 Assignment

You may not assign or transfer these Terms without our prior written consent. We may assign them to an affiliate or in connection with a merger, acquisition or sale of substantially all assets. These Terms bind and benefit the parties and their permitted successors and assigns.

23.5 Entire agreement and severability

These Terms, together with the Privacy Policy, Refund Policy, Money-Back Guarantee and any order form or written agreement referencing them, constitute the entire agreement between the parties regarding the Services and supersede all prior understandings. If any provision is held unenforceable, it will be limited or severed to the minimum extent necessary and the remaining provisions will remain in full force.

23.6 No waiver and notices

Failure to enforce a provision is not a waiver of the right to enforce it later. Notices to you may be sent to the email address on your Account or given in-product; notices to us should be sent through the contact form on this website. Notices are deemed received on the day sent, or the next business day if sent outside business hours.

23.7 Relationship of the parties

The parties are independent contractors. Nothing in these Terms creates a partnership, joint venture, agency or employment relationship, and neither party may bind the other.

23.8 No third-party beneficiaries

These Terms do not confer any right or remedy on any person other than you and AutoPilot, except that our affiliates, officers and employees may enforce the disclaimer, liability and indemnity provisions.

23.9 Publicity

Neither party may use the other’s name, logo or trademarks in publicity without prior written consent, except that we may identify you as a customer in a list of customers if you have given us permission to do so.

23.10 Anti-bribery and anti-corruption

Each party will comply with all applicable anti-bribery and anti-corruption laws, will not offer or accept any improper payment or advantage in connection with these Terms, and will maintain adequate procedures designed to prevent such conduct by its personnel and agents. Breach of this section is a material breach that cannot be remedied.

23.11 Government end users

The Services are commercial computer software developed exclusively at private expense. Use, duplication or disclosure by a government entity is subject to the restrictions set out in these Terms and to any additional restrictions imposed by applicable procurement regulations. No government entity acquires rights beyond those granted to commercial customers.

23.12 Records and verification

You will keep accurate records sufficient to verify your compliance with Usage Allowances and licence scope. On reasonable written notice and no more than once in any twelve-month period, we may ask you to confirm compliance in writing. If verification reveals underpayment, you will pay the shortfall within 30 days. We will conduct any verification in a manner that minimises disruption to your business.

23.13 Accessibility

We aim to make the Services usable by as many people as possible and take account of recognised accessibility guidance in our design and development. If you encounter a barrier that prevents you from using the Services, please tell us through the contact form and we will work with you to find an alternative means of access while we address the underlying issue.

23.14 Language and interpretation

These Terms are drafted in English. Any translation is provided for convenience only, and the English version governs in the event of a conflict. Headings are for reference only and do not affect interpretation. “Including” means “including without limitation”, and words in the singular include the plural and vice versa.